Whimsy with a Twist of Magic

Illustrated worlds and folk-inspired patterns

A painted pink Gerber daisy with detailed petals, a painted bee hovering near the flower, and art supplies including a tube of white paint and two paintbrushes resting on a black surface.

About

Welcome — I’m Heidi Herrera, an illustrator and surface pattern designer who creates little worlds you can step into. My work blends folk art charm with a dash of mystery or magic, inviting you to wander through bramble forests, explore forgotten curiosities and discover hidden details tucked into each corner.

From Sketch to Story

I don’t just design patterns — I tell stories. Each pattern, each collection, each illustration I create is its own little universe, filled with character and charm and just waiting for you to discover the extra bits that are hidden if you take some time to look. From bold, eye catching prints to the tiniest flourishes, every piece is crafted to be as rewarding close up as it is from a distance.

Featured Worlds

A dark, whimsical illustration of a young girl with large eyes in a black hooded cloak, holding a lantern. She stands amidst twisting black branches with red berries, against a purple night sky with a crescent moon. A black bird perches on one branch, and the girl holds the bird with her outstretched hand. Swirling mist surrounds her.

Bramble Berry Bruja

Wander into a tangle of magic and folklore.

VISIT THE COLLECTION
Decorative illustration of a white skull with floral patterns, surrounded by a wreath of flowers and leaves on a black background.

Botanical Remains

Where botanical illustration meets anatomical curiosity.

VISIT THE COLLECTION
A black and white illustration of a person with a beard, wearing a hoodie, sitting on a chair, and writing in a notebook.

Mystic Meowgic

Charming cats with a magical, mischievous sense of humor.

SHOP THE COLLECTION

Find more to explore...check out my portfolio…

PORTFOLIO